Last year, we spoke extensively about legacy — how enduring families do not begin by dividing assets, but by transmitting values, philosophy, and intention. Assets that follow values tend to be used well. Assets that arrive without values are often lost.

The same principle applies to organizations navigating sustainability. A board that chases ESG frameworks before understanding why ESG matters is doing the equivalent of distributing assets before establishing shared values. The results rarely hold.

This year, we widen the lens. Over the next several editions we will explore ESG and sustainability — not as compliance burdens, but as frameworks for enduring, responsible business. We begin, as with all important things, at the beginning.

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