Kenya is the most dominant economy in East Africa with strong growth prospects supported by an emerging urban middle class and an increasing appetite for high-value goods and services. It is the largest economy in the East African Community, contributing to more than 40 per cent of the region’s GDP with a large volume of multinational companies having their regional and continent-wide headquarters in the country. By the Ernst & Young Africa Attractiveness Index released in 2016, Kenya ranked fourth on the continent after South Africa, Morocco and Egypt.